Job Description
Join our dynamic marketing team in Plano, TX as a Marketing Assistant! Innovate Marketing Group is urgently seeking a creative and detail-oriented professional to support our digital marketing initiatives. This full-time role offers competitive compensation, comprehensive benefits, and rapid growth opportunities. Help us elevate brand presence across digital channels while gaining hands-on experience in campaign execution, analytics, and content strategy.
Responsibilities
- Develop and execute multi-channel marketing campaigns across social media, email, and digital platforms
- Create compelling content including blog posts, ad copy, and multimedia assets
- Analyze campaign performance data using Google Analytics and marketing automation tools
- Manage CRM database and nurture customer communication workflows
- Collaborate with design team to ensure brand consistency across all materials
- Conduct market research and competitor analysis to identify growth opportunities
- Coordinate marketing events and promotional activities in Plano metro area
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 1-2 years of proven marketing experience with demonstrated campaign results
- Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social)
- Strong analytical skills with experience in data-driven decision making
- Exceptional written communication with portfolio showcasing content creation
- Basic SEO/SEM knowledge and familiarity with Google Ads platform
- Ability to thrive in fast-paced environment with competing priorities
- Proficient in Microsoft Office Suite and Google Workspace