Job Description
Join our award-winning marketing team at Bluegrass Digital Marketing, where innovation meets impact. We're seeking a dynamic Senior Marketing Assistant to drive our client's digital presence in Louisville's thriving market. This high-paying role offers unparalleled growth opportunities, comprehensive benefits, and the chance to work with Fortune 500 brands. If you're ready to elevate your career in a fast-paced environment, apply today and become part of Kentucky's premier marketing powerhouse.
Responsibilities
- Develop and execute data-driven digital marketing campaigns across SEO, SEM, and social media platforms
- Analyze campaign performance using Google Analytics and Adobe Analytics to optimize ROI
- Collaborate with creative teams to produce compelling content for email, web, and social channels
- Manage CRM systems (Salesforce) and automate marketing workflows
- Conduct market research and competitor analysis to identify growth opportunities
- Coordinate with cross-functional teams to ensure brand consistency across all touchpoints
- Present campaign metrics and strategic recommendations to senior leadership
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (Master's preferred)
- 3+ years of hands-on digital marketing experience with proven ROI results
- Advanced proficiency in Google Analytics, Google Ads, and Facebook Business Manager
- Expertise in marketing automation tools (HubSpot, Marketo, or similar)
- Strong analytical skills with ability to translate data into actionable strategies
- Exceptional written and verbal communication skills
- Portfolio demonstrating successful campaign management
- Google Ads and HubSpot certifications required