Job Description
Join Nexus Digital Marketing as a Senior Marketing Assistant and elevate your career in Boston's thriving tech scene. We're seeking a dynamic professional to support our award-winning digital campaigns with data-driven precision and creative flair. Enjoy competitive compensation, comprehensive benefits, and opportunities for rapid career growth in a collaborative, fast-paced environment. Your expertise will directly impact our clients' success while working with cutting-edge marketing technologies.
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and paid advertising platforms
- Analyze campaign performance data using Google Analytics and marketing automation tools
- Develop compelling content including blog posts, ad copy, and email newsletters
- Manage CRM systems to maintain accurate customer segmentation and lead tracking
- Coordinate with design teams to create brand-aligned marketing assets
- Monitor industry trends and competitor activities to inform strategic adjustments
- Prepare monthly performance reports with actionable insights for stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of hands-on marketing experience with digital campaign management
- Advanced proficiency in Google Analytics, HubSpot, and Salesforce
- Proven ability to translate data into actionable marketing strategies
- Exceptional written and verbal communication skills
- Strong project management abilities with attention to detail
- Portfolio demonstrating successful campaign results
- Experience with A/B testing and conversion rate optimization