Job Description
Join our dynamic marketing team at Madison Innovations Group, a leader in digital transformation solutions. We're seeking a results-driven Senior Marketing Assistant to drive our brand growth in the Madison market. This high-impact role offers competitive compensation and unparalleled career development opportunities. If you're passionate about data-driven marketing strategies and thrive in a collaborative environment, we want to hear from you.
Responsibilities
- Execute multi-channel marketing campaigns across digital and traditional platforms
- Analyze campaign performance metrics using Google Analytics and Adobe Analytics
- Manage social media calendars and create engaging content for LinkedIn, Instagram, and Facebook
- Coordinate with design teams to produce high-quality marketing collateral
- Conduct market research and competitor analysis to identify growth opportunities
- Assist in developing quarterly marketing strategies and budget planning
- Collaborate with sales team to optimize lead generation workflows
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of professional marketing experience with proven campaign success
- Expertise in marketing automation tools (HubSpot, Marketo)
- Strong analytical skills with ability to interpret data and ROI metrics
- Proficiency in SEO/SEM principles and Google Ads
- Exceptional written communication and project management abilities
- Experience managing paid social media advertising budgets
- Creative problem-solving mindset with attention to detail