Job Description
Join Innovate Marketing Solutions as a Senior Marketing Assistant and drive impactful campaigns in one of North Carolina's fastest-growing tech hubs. We're seeking a dynamic professional to elevate our digital presence and support our expansion in the Triad area. This high-impact role offers competitive compensation, comprehensive benefits, and unparalleled growth opportunities within a forward-thinking marketing team.
Responsibilities
- Develop and execute multi-channel marketing campaigns across social media, email, and digital platforms
- Analyze market trends and consumer insights to optimize campaign performance
- Collaborate with design teams to create compelling visual assets and content
- Manage CRM systems and maintain accurate customer data pipelines
- Track KPIs and generate comprehensive performance reports for stakeholders
- Coordinate with cross-functional teams to align marketing initiatives with business goals
- Assist in budget management and resource allocation for marketing projects
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (3+ years experience required)
- Proficiency in Google Analytics, HubSpot, and marketing automation platforms
- Proven experience with SEO/SEM strategies and content creation
- Strong analytical skills with data-driven decision-making capabilities
- Exceptional written and verbal communication skills
- Ability to manage multiple projects in a fast-paced environment
- Creative mindset with attention to detail and brand consistency
- Experience with A/B testing and conversion rate optimization