Job Description
Join our award-winning team at Innovate Marketing Solutions as we redefine digital marketing excellence in the Research Triangle. We're seeking a dynamic Senior Marketing Assistant to drive campaign success for Fortune 500 clients. This role offers unparalleled growth opportunities, competitive compensation, and the chance to work with cutting-edge marketing technologies in Durham's thriving tech hub. If you're ready to elevate your career in a fast-paced environment, apply today!
Responsibilities
- Execute multi-channel digital marketing campaigns across social media, email, and PPC platforms
- Analyze campaign performance data using Google Analytics and Adobe Analytics
- Collaborate with graphic designers to create compelling visual assets
- Manage CRM systems (Salesforce) for lead nurturing and segmentation
- Develop monthly performance reports with actionable insights
- Coordinate with cross-functional teams to ensure campaign alignment
- Optimize SEO strategies to improve organic search rankings
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of hands-on digital marketing experience
- Proficiency in Google Analytics, Google Ads, and HubSpot
- Strong understanding of SEO/SEM best practices
- Experience with A/B testing and conversion optimization
- Exceptional written and verbal communication skills
- Ability to manage multiple projects with strict deadlines
- Portfolio demonstrating successful campaign results