Job Description
Join our award-winning marketing team in Madison, WI as a Senior Marketing Assistant and accelerate your career in a dynamic, high-growth environment. We're seeking a strategic thinker with a passion for data-driven marketing to support our Fortune 500 clients. Enjoy competitive compensation, comprehensive benefits, and a collaborative culture that values innovation and professional development. This role offers direct exposure to campaign management, analytics, and client strategy with clear pathways to advancement.
Responsibilities
- Execute multi-channel marketing campaigns across digital, social, and traditional platforms
- Analyze campaign performance using Google Analytics, HubSpot, and marketing automation tools
- Develop compelling content including email newsletters, blog posts, and social media copy
- Coordinate with design and sales teams to ensure brand consistency and campaign alignment
- Manage CRM databases and maintain accurate customer segmentation
- Prepare monthly performance reports with actionable insights for stakeholders
- Assist in budget allocation and ROI analysis for marketing initiatives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of marketing experience with campaign management expertise
- Proficiency in marketing automation tools (HubSpot, Marketo) and analytics platforms
- Strong written and verbal communication skills with portfolio samples
- Experience managing social media channels and content calendars
- Ability to interpret data and translate insights into actionable strategies
- Detail-oriented project management skills with ability to meet deadlines
- Knowledge of SEO/SEM best practices and content optimization