Job Description
Join GrowthForge Digital's elite marketing team as a Senior Marketing Assistant in Lubbock, TX! We're seeking a dynamic professional to drive our digital expansion strategy. In this high-impact role, you'll execute multi-channel campaigns, analyze performance metrics, and collaborate with cross-functional teams to accelerate brand growth. Enjoy competitive compensation, comprehensive benefits, and a collaborative culture focused on innovation and professional development.
Responsibilities
- Develop and implement integrated digital marketing campaigns across SEO, SEM, and social media platforms
- Analyze market trends and consumer behavior to optimize campaign performance
- Manage content calendars and produce engaging marketing collateral
- Coordinate with design teams to create compelling visual assets
- Track KPIs using Google Analytics and HubSpot to measure ROI
- Support CRM initiatives to nurture customer relationships
- Collaborate with sales teams to align marketing strategies with revenue goals
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of digital marketing experience with proven campaign results
- Advanced proficiency in Google Analytics, SEMrush, and social media advertising
- Strong analytical skills with ability to translate data into actionable insights
- Exceptional written communication and project management abilities
- Experience with marketing automation tools (HubSpot preferred)
- Creative mindset with attention to detail and brand consistency