Job Description
Join our award-winning marketing team in Baltimore and gain hands-on experience in digital marketing strategy execution. We're seeking a creative and detail-oriented Marketing Assistant to support our growing portfolio of local businesses. This flexible part-time role offers the perfect opportunity to build your portfolio while working with industry experts.
At Blue Crab Digital, we believe in nurturing talent. You'll collaborate with senior marketers on campaigns that drive real results, receive mentorship from industry veterans, and contribute to innovative marketing initiatives that make a tangible impact in the Baltimore community.
Responsibilities
- Execute social media content calendars across Instagram, Facebook, and LinkedIn
- Assist with email marketing campaigns including newsletter creation and A/B testing
- Manage digital ad campaigns (Google Ads, Meta Ads) with performance tracking
- Support content creation including blog posts, graphics, and video scripts
- Conduct market research and competitor analysis using SEMrush and SimilarWeb
- Update and maintain CRM data for lead nurturing workflows
- Prepare performance reports with actionable insights for clients
Qualifications
- Associate's degree in Marketing, Communications, or related field
- 1+ years of hands-on marketing experience (internships count)
- Proficiency in Google Analytics, Mailchimp, and Canva
- Strong writing/editing skills with attention to detail
- Basic knowledge of HTML/CSS for landing page updates
- Ability to manage multiple projects with competing deadlines
- Portfolio demonstrating creative marketing projects
- Must be authorized to work in the US