Job Description
Join our award-winning marketing team in Buffalo's vibrant downtown! Innovate Marketing Solutions is seeking a dynamic Part-Time Marketing Assistant to support our growing client portfolio. This flexible 20-hour/week role offers hands-on experience in digital marketing campaigns, content creation, and brand management. Perfect for students or career-changers seeking real-world marketing experience in a collaborative, fast-paced environment. Enjoy competitive pay, professional development opportunities, and the chance to make an immediate impact on local businesses.
Responsibilities
- Execute social media campaigns across LinkedIn, Instagram, and Facebook with 3+ posts/week
- Create engaging content (blogs, emails, graphics) using Canva and Adobe Creative Suite
- Analyze campaign performance using Google Analytics and HubSpot tools
- Assist in email marketing initiatives with Mailchimp and segmentation strategies
- Support SEO optimization efforts including keyword research and on-page adjustments
- Manage digital advertising budgets across Google Ads and Meta Business Suite
- Collaborate with graphic designers on visual asset production
- Track competitor activities and industry trends weekly
Qualifications
- Associate's degree in Marketing, Communications, or related field (or equivalent experience)
- 1+ years of hands-on marketing experience (internships acceptable)
- Proficiency in Google Analytics, Meta Business Suite, and Canva
- Strong written communication skills with portfolio samples
- Basic HTML/CSS knowledge for content management systems
- Ability to manage multiple projects with strict deadlines
- Local Buffalo residency preferred for in-person collaboration
- Valid driver's license for occasional client meetings