Job Description
Join our dynamic marketing team at Innovate Marketing Group, a forward-thinking agency serving Madison's growing business community. We're seeking a creative and detail-oriented Part-Time Marketing Assistant to support our digital campaigns and brand initiatives. This flexible role offers 20-25 hours/week with potential for growth in a collaborative environment. You'll gain hands-on experience across social media, content creation, and analytics while contributing to meaningful projects for local clients.
Responsibilities
- Execute social media strategies across platforms (Instagram, LinkedIn, Facebook)
- Create engaging content including blog posts, email newsletters, and ad copy
- Monitor campaign performance using Google Analytics and HubSpot
- Assist with SEO optimization and keyword research
- Coordinate with design team for visual assets
- Manage event marketing logistics and community outreach
- Track marketing metrics and prepare weekly reports
Qualifications
- Associate's degree in Marketing, Communications, or related field
- 1+ years experience in digital marketing or social media
- Proficiency in Google Analytics, Mailchimp, and Canva
- Strong written communication and editing skills
- Basic understanding of SEO principles
- Ability to manage multiple projects with tight deadlines
- Portfolio demonstrating content creation capabilities
- Local Madison residency preferred