Job Description
Join our dynamic marketing team at Baltimore Innovations Group! We're seeking a creative and analytical Marketing Associate to drive brand awareness and customer engagement in the Baltimore market. This entry-level role offers hands-on experience across digital campaigns, content creation, and market research within a collaborative, growth-oriented environment. Perfect for recent graduates passionate about making an impact!
Responsibilities
- Execute multi-channel digital marketing campaigns across social media, email, and paid platforms
- Develop engaging content for blogs, social posts, and email newsletters
- Analyze campaign performance metrics and optimize strategies using Google Analytics
- Assist in market research and competitor analysis to identify opportunities
- Support SEO initiatives including keyword research and content optimization
- Collaborate with design team to create compelling visual assets
- Track and report on KPIs to measure campaign effectiveness
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (graduating seniors welcome)
- 0-2 years of marketing internship or academic project experience
- Proficiency with Google Analytics, social media platforms, and email marketing tools
- Strong written communication and copywriting skills
- Basic understanding of SEO principles and content marketing
- Ability to analyze data and derive actionable insights
- Detail-oriented with excellent organizational skills
- Portfolio showcasing creative projects or campaigns a plus