Job Description
Join our dynamic marketing team in Lexington, KY and accelerate your career with a competitive sign-on bonus! Bluegrass Marketing Group is seeking a creative and detail-oriented Marketing Assistant to support our client campaigns. This full-time role offers growth opportunities, mentorship from industry experts, and a comprehensive benefits package. Help us amplify brands while building your marketing portfolio in Kentucky's thriving business hub.
Responsibilities
- Execute multi-channel marketing campaigns across digital and traditional platforms
- Manage social media accounts and content calendars for client brands
- Analyze campaign performance metrics and generate optimization reports
- Coordinate promotional events and community outreach initiatives
- Assist in developing marketing collateral (brochures, emailers, web content)
- Collaborate with graphic designers and copywriters on creative assets
- Track budget expenses and campaign ROI using analytics tools
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-3 years of marketing experience (internships acceptable)
- Proficiency in Google Analytics, Facebook Ads Manager, and Mailchimp
- Strong written communication and copywriting skills
- Experience with CRM platforms (HubSpot or Salesforce preferred)
- Basic graphic design knowledge (Adobe Creative Suite)
- Ability to manage multiple projects with tight deadlines
- Local Lexington area residency preferred