Job Description
Are you a creative thinker looking to make a tangible impact in the fast-paced world of digital marketing? Apex Digital Solutions is seeking a passionate and detail-oriented Marketing Assistant to join our vibrant team in Lexington, KY. We pride ourselves on delivering innovative solutions to our clients, and we are looking for someone who is eager to learn, grow, and contribute to our success.
Why Join Us?
At Apex Digital Solutions, we value our employees and invest in their future. We are thrilled to offer a generous sign-on bonus to the right candidate as part of our commitment to attracting top talent to the Bluegrass State.
Your Role:
As a Marketing Assistant, you will be the engine behind our promotional efforts. You will support the marketing team in executing campaigns, managing content, and analyzing performance metrics to ensure we reach our business goals.
Responsibilities
- Assist in the development and execution of digital marketing campaigns across various channels, including social media, email, and web.
- Create, edit, and curate engaging content for blog posts, social media updates, and marketing collateral.
- Manage and monitor social media accounts to increase brand awareness and engagement.
- Conduct market research to identify industry trends, competitor activities, and audience preferences.
- Assist in organizing and coordinating promotional events and webinars.
- Track and analyze key performance indicators (KPIs) to report on campaign success and areas for improvement.
- Collaborate with the design team to ensure visual assets align with brand guidelines.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred but not required with relevant experience).
- 1-2 years of experience in marketing, social media management, or a similar role.
- Strong proficiency with digital marketing tools (e.g., Google Analytics, HubSpot, Mailchimp) and social media platforms.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to think outside the box.
- Detail-oriented with strong organizational and time-management skills.
- Ability to work independently as well as part of a collaborative team environment.