Job Description
Join our dynamic team at Bluegrass Marketing Group, where innovation meets opportunity! We're seeking a Marketing Assistant to drive our digital presence forward. Full equipment provided including laptop, professional camera, and marketing software licenses. Enjoy a collaborative environment with flexible remote work options and comprehensive benefits package. Perfect for a creative professional ready to make an impact in Lexington's growing tech scene.
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Create compelling content including graphics, videos, and blog posts using provided equipment
- Analyze campaign performance metrics and optimize strategies for ROI
- Manage brand partnerships and influencer collaborations
- Coordinate event marketing and community outreach initiatives
- Assist with SEO/SEM implementation and website content updates
- Prepare monthly performance reports and competitive analysis
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of hands-on marketing experience
- Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro) and Google Analytics
- Strong written communication and storytelling abilities
- Experience with marketing automation tools (HubSpot, Mailchimp)
- Ability to manage multiple projects simultaneously with attention to detail
- Portfolio demonstrating creative marketing campaigns
- Valid driver's license for occasional local travel