Job Description
Are you a strategic thinker with a passion for the industrial sector? Apex Industrial Solutions is seeking a driven Marketing Assistant to join our Wichita, KS team.
We are a leading provider of heavy machinery and construction equipment. We pride ourselves on our commitment to quality and our supportive company culture. As a Marketing Assistant, you will help us tell the story of our equipment and connect with our customers. We provide all the necessary tools and equipment you need to perform your job to the highest standard.
What You Will Do:
- Collaborate with the marketing team to create engaging content for our website and social media channels.
- Assist in the management of digital advertising campaigns and email marketing initiatives.
- Conduct market research to identify emerging trends in the equipment and construction industry.
- Update product catalogs and technical documentation with the latest equipment specifications.
- Support the coordination of industry trade shows and client events.
- Monitor and report on key marketing metrics to optimize campaign performance.
If you are looking to kickstart your career in a fast-paced environment with a company that invests in its people, we want to hear from you.
Responsibilities
- Assist in the development and execution of digital marketing campaigns, including email newsletters and social media updates.
- Manage and update the company website content, ensuring accuracy and relevance regarding our equipment inventory.
- Conduct market research to identify trends in the heavy equipment industry and competitor activities.
- Coordinate logistics for trade shows and local industry events, ensuring our equipment is showcased effectively.
- Write and edit promotional materials, case studies, and technical specifications for various machinery products.
- Analyze marketing performance data to optimize ROI and improve lead generation strategies.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- 1-2 years of professional experience in marketing, preferably within the industrial or equipment sector.
- Strong understanding of SEO, SEM, and content management systems (CMS).
- Excellent written and verbal communication skills with a keen eye for detail.
- Proficiency in Microsoft Office Suite and basic graphic design tools (Canva, Adobe Creative Suite).
- Ability to work independently and manage multiple projects simultaneously in a deadline-driven environment.