Job Description
Join our dynamic marketing team at Bluegrass Marketing Innovations and launch your career tomorrow! We're seeking a proactive Marketing Assistant to drive brand growth in Lexington's thriving market. Enjoy competitive benefits, flexible remote options, and a collaborative culture that values creativity and results. Ready to make an immediate impact? Apply now!
Responsibilities
- Execute digital marketing campaigns across social media, email, and SEO channels
- Analyze market trends and competitor activities to inform strategy
- Create compelling content for blogs, ads, and promotional materials
- Manage CRM data and track campaign performance metrics
- Coordinate with design teams for visual asset development
- Assist in event planning and local community outreach initiatives
- Prepare monthly performance reports for leadership review
Qualifications
- Associate's degree in Marketing or related field (or equivalent experience)
- 1-2 years of hands-on marketing experience
- Proficiency in Google Analytics, Mailchimp, and social media platforms
- Strong written communication and copywriting skills
- Basic graphic design abilities (Canva/Adobe Suite preferred)
- Data-driven mindset with attention to detail
- Ability to manage multiple projects under tight deadlines
- Local Lexington market knowledge preferred