Job Description
Join our award-winning marketing team in Richmond, VA and accelerate your career with a $3,000 sign-on bonus! Innovate Marketing Group is seeking a dynamic Marketing Assistant to support our client acquisition initiatives across digital and traditional channels. This role offers hands-on experience in campaign management, content creation, and data analytics within a fast-paced, growth-oriented environment. Enjoy competitive benefits, professional development opportunities, and a collaborative workplace culture.
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Create engaging content including blog posts, social media graphics, and email newsletters
- Analyze campaign performance metrics using Google Analytics and marketing automation tools
- Coordinate with design and sales teams to ensure brand consistency
- Manage CRM database and maintain accurate lead tracking
- Assist in developing marketing strategies based on market research
- Support budget tracking and ROI reporting for marketing initiatives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-3 years of marketing experience with digital campaign management
- Proficiency in Google Analytics, HubSpot, and social media platforms
- Strong written communication and copywriting skills
- Experience with graphic design tools (Canva, Adobe Creative Suite)
- Ability to analyze data and derive actionable insights
- Detail-oriented with excellent organizational skills
- Local Richmond candidates strongly preferred