Job Description
Join our award-winning marketing team in Lexington, KY! We're seeking a dynamic Marketing Assistant to drive our digital growth strategy. This role offers a competitive salary, comprehensive benefits, and a $5,000 sign-on bonus for qualified candidates. You'll work in a collaborative environment where creativity meets data-driven results, supporting our mission to elevate local businesses through innovative marketing solutions.
Responsibilities
- Execute multi-channel digital marketing campaigns across social media, email, and SEO platforms
- Analyze campaign performance metrics using tools like Google Analytics and HubSpot
- Create compelling content including blog posts, social media graphics, and email newsletters
- Coordinate with design team to produce branded marketing materials
- Manage CRM database and lead nurturing workflows
- Conduct market research and competitor analysis
- Assist in budget allocation and ROI reporting
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of digital marketing experience with proven campaign success
- Proficiency in Google Analytics, Facebook Ads Manager, and email automation tools
- Strong copywriting and visual content creation skills
- Ability to interpret data and optimize strategies based on insights
- Experience with CRM platforms (HubSpot/Salesforce preferred)
- Excellent project management and organizational abilities