Job Description
Join our dynamic marketing team in Detroit and accelerate your career with a generous sign-on bonus! Innovate Marketing Group is seeking a creative Marketing Assistant to support our award-winning campaigns and drive measurable results. This is a unique opportunity to gain hands-on experience in digital marketing, brand management, and analytics while working with industry leaders in Michigan's thriving marketing scene.
We offer competitive compensation, comprehensive benefits, and a collaborative environment where your ideas make an impact. Perfect for ambitious professionals ready to take their marketing career to the next level!
Responsibilities
- Execute digital marketing campaigns across social media, email, and PPC platforms
- Analyze campaign performance data and prepare actionable insights reports
- Assist in developing content calendars and creative assets for brand campaigns
- Coordinate with cross-functional teams to ensure campaign alignment and timely execution
- Manage CRM database and maintain accurate customer segmentation
- Support SEO initiatives through keyword research and content optimization
- Track marketing metrics and contribute to ROI analysis
- Collaborate with vendors and agencies for campaign implementation
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-3 years of marketing experience with digital campaign execution
- Proficiency in marketing automation tools (HubSpot, Marketo, or similar)
- Strong analytical skills with experience in Google Analytics and social media metrics
- Excellent written and verbal communication abilities
- Proficient in Adobe Creative Suite and Canva
- Detail-oriented with exceptional project management skills
- Ability to thrive in fast-paced, deadline-driven environments