Job Description
Are you a creative strategist with a passion for digital storytelling? Midwest Equip Solutions is looking for a dedicated Marketing Assistant to join our innovative team in Madison, WI.
In this role, you will play a pivotal part in amplifying our brand voice and driving engagement across multiple channels. We believe in equipping our team for success, which is why we provide all necessary equipmentâincluding premium laptops and software licensesâso you can focus on what you do best.
Why Join Us?
We offer a competitive benefits package, a collaborative work environment, and the tools you need to excel.
Responsibilities
- Manage and grow our presence on key social media platforms (LinkedIn, Instagram, Twitter).
- Create and curate engaging content, including blog posts, graphics, and newsletters.
- Assist in the execution of email marketing campaigns and lead generation.
- Conduct market research to identify industry trends and competitive insights.
- Coordinate with the sales team to ensure marketing collateral aligns with business goals.
- Analyze campaign performance metrics and provide actionable insights.
Qualifications
- Bachelorâs degree in Marketing, Communications, or a related field.
- 1-2 years of professional experience in marketing or a similar role.
- Strong understanding of SEO, SEM, and digital advertising principles.
- Proficiency in Microsoft Office Suite and design tools (e.g., Adobe Creative Cloud, Canva).
- Excellent written and verbal communication skills.
- Ability to manage multiple projects in a fast-paced environment.