Job Description
Join our dynamic marketing team at Innovate Marketing Solutions and make an immediate impact! We're seeking a highly motivated Marketing Assistant to support our digital campaigns in Fresno, CA. This is a contract position with potential for extension, perfect for a proactive professional ready to hit the ground running. You'll collaborate with cross-functional teams to execute innovative marketing strategies that drive brand growth and customer engagement.
Responsibilities
- Manage and optimize social media channels (Instagram, Facebook, LinkedIn) with engaging content
- Assist in developing email marketing campaigns and newsletter distributions
- Track and analyze campaign performance using Google Analytics and marketing tools
- Support content creation for blog posts, website updates, and promotional materials
- Coordinate with vendors for promotional merchandise and event logistics
- Monitor industry trends and competitor activities to identify opportunities
- Assist in managing the company's CRM database and lead generation efforts
Qualifications
- Associate's degree in Marketing, Communications, or related field (or equivalent experience)
- 1-2 years of hands-on marketing experience, preferably in digital marketing
- Proficiency in Google Analytics, Mailchimp, and social media management tools
- Strong written and verbal communication skills with attention to detail
- Ability to multitask in a fast-paced environment with strict deadlines
- Basic graphic design skills (Canva, Adobe Creative Suite a plus)
- Proven track record of executing successful marketing campaigns
- Must be available to start immediately and commit to 40 hours/week