Job Description
Are you ready to accelerate your career in a high-growth market?
Buffalo Digital Innovations is seeking a highly motivated and creative Marketing Assistant to join our dynamic team in Buffalo, NY. We pride ourselves on delivering top-tier digital strategies that drive tangible results for our clients. This is a unique opportunity to work in a high-paying environment where your contributions matter.
In this role, you will collaborate with senior strategists to execute campaigns, manage content calendars, and analyze performance data. If you are passionate about digital marketing and want to grow with a forward-thinking company, we want to hear from you.
Why Join Us?
- Competitive Salary: Earn between $60,000 and $75,000 annually.
- Modern Work Environment: Cutting-edge office space in the heart of Buffalo.
- Growth Opportunities: Clear pathways to Senior Marketing and Management roles.
Responsibilities
- Content Management: Assist in the creation, editing, and scheduling of blog posts, social media content, and email newsletters to maintain brand voice consistency.
- SEO & Analytics: Monitor website traffic and keyword performance using Google Analytics, suggesting optimizations to improve organic search rankings.
- Campaign Support: Coordinate with the design team to produce marketing collateral, including infographics, brochures, and digital ads.
- Market Research: Conduct competitive analysis and gather consumer insights to inform product and marketing strategies.
- Event Coordination: Help organize and promote local events and webinars to increase brand visibility in the Western New York area.
- CRM Management: Maintain and update customer databases, ensuring accurate lead tracking and reporting.
Qualifications
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
- Experience: 1-3 years of experience in marketing, social media, or content creation.
- Technical Skills: Proficiency in CMS platforms (WordPress, Squarespace) and basic graphic design tools (Canva, Adobe Creative Suite).
- SEO Knowledge: Familiarity with SEO best practices, keyword research tools, and Google Analytics is a plus.
- Communication: Exceptional written and verbal communication skills with a keen eye for detail.
- Organization: Ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced environment.