Job Description
Are you a creative strategist looking for a high-impact career? Apex Digital Innovations is seeking a talented and motivated Marketing Assistant to join our dynamic team in Lubbock, TX. In this role, you will play a pivotal part in executing our high-visibility marketing campaigns and driving brand growth. We offer a highly competitive salary, a collaborative work environment, and excellent opportunities for professional advancement.
As a key member of our marketing department, you will have the chance to work on diverse projects ranging from social media management to content creation. If you are ready to launch your career with a company that values innovation and excellence, we want to hear from you.
As a key member of our marketing department, you will have the chance to work on diverse projects ranging from social media management to content creation. If you are ready to launch your career with a company that values innovation and excellence, we want to hear from you.
Responsibilities
- Execute and monitor social media strategies across LinkedIn, Instagram, and Twitter to increase brand awareness and engagement.
- Assist in the development and execution of email marketing campaigns, including list segmentation and A/B testing.
- Collaborate with the design team to create compelling visual content, graphics, and copy for digital and print media.
- Support SEO efforts by conducting keyword research and optimizing website content to improve search engine rankings.
- Analyze marketing metrics and prepare weekly reports to track campaign performance and ROI.
- Manage vendor relationships and coordinate with external agencies for promotional activities.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field (preferred).
- 1-2 years of professional experience in marketing, social media management, or a related role.
- Strong proficiency in Google Analytics, HubSpot, and CMS platforms like WordPress.
- Excellent written and verbal communication skills with a keen eye for detail.
- Ability to multitask in a fast-paced environment and meet strict deadlines.
- Familiarity with basic graphic design tools (Adobe Creative Suite, Canva) is a plus.