Job Description
Welcome to Fort Worth Equipment Solutions. We are a premier provider of heavy machinery and industrial equipment, dedicated to connecting businesses with the tools they need to succeed. We are currently seeking a highly motivated Marketing Assistant to join our vibrant team in Fort Worth, Texas.
We pride ourselves on our culture of innovation and support. To ensure our team members have everything they need to excel, we provide top-tier equipment, including the latest laptops, industry-standard software licenses, and professional marketing kits.
If you are a creative thinker with a passion for brand growth and possess a desire to work in a fast-paced industrial environment, we want to meet you.
Responsibilities
- Assist in the development and execution of digital marketing campaigns across social media platforms, email, and the company website.
- Manage and update website content, ensuring it is accurate, engaging, and optimized for search engines.
- Create compelling marketing materials, including brochures, presentations, and promotional graphics using provided design tools.
- Analyze marketing performance metrics and prepare weekly reports to identify trends and areas for improvement.
- Coordinate with the sales and product teams to support equipment demonstrations and client engagement events.
- Monitor industry trends and competitor activities to suggest innovative marketing strategies.
Qualifications
- High school diploma or equivalent; Associate’s degree in Marketing, Communications, or a related field is preferred.
- 1-2 years of professional experience in a marketing or administrative support role.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and social media platforms (LinkedIn, Facebook, Instagram).
- Basic understanding of SEO principles and content management systems (CMS).
- Strong written and verbal communication skills with a keen eye for detail.
- Ability to work independently and manage multiple priorities in a deadline-driven environment.