Job Description
Join our dynamic New Orleans marketing team as a Marketing Assistant with flexible scheduling! We're seeking a creative professional to drive digital campaigns, analyze market trends, and support our brand's growth in the vibrant Big Easy. This part-time role offers autonomy to work during your most productive hours while collaborating with a supportive team. If you're passionate about marketing innovation and thrive in flexible environments, Innovate Marketing Group is your next career destination.
Responsibilities
- Develop and execute social media campaigns across platforms (Instagram, Facebook, LinkedIn)
- Assist in creating engaging content for blogs, emails, and digital ads
- Analyze campaign performance data using Google Analytics and HubSpot
- Coordinate with graphic designers for visual assets and branding consistency
- Monitor industry trends and competitor activities to inform strategy
- Manage email marketing campaigns and newsletter distribution
- Support SEO initiatives through keyword research and optimization
- Collaborate with sales team to align marketing efforts with lead generation goals
Qualifications
- Associate's degree in Marketing, Communications, or related field
- 1-2 years of marketing experience with digital campaign exposure
- Proficiency in Google Analytics, Mailchimp, and social media platforms
- Strong written communication skills with attention to detail
- Basic graphic design skills (Canva, Adobe Creative Suite)
- Ability to work independently with minimal supervision
- Proven time management with flexible scheduling capabilities
- Portfolio demonstrating content creation and campaign examples