Job Description
Join our dynamic marketing team at Innovate Marketing Solutions, where creativity meets flexibility! We're seeking a talented Marketing Assistant to drive our digital presence and campaign execution in Lubbock's growing market. Enjoy the freedom of custom work schedules while making a tangible impact on brand growth. Our collaborative environment encourages innovation, and we offer competitive compensation plus growth opportunities. Perfect for students, parents, or professionals seeking work-life balance without compromising career advancement.
Responsibilities
- Manage social media content calendars and engagement across platforms
- Assist in developing email marketing campaigns and newsletters
- Track and analyze campaign performance using Google Analytics
- Create compelling marketing collateral (brochures, digital ads, blog content)
- Coordinate with vendors and stakeholders for promotional events
- Support SEO initiatives through keyword research and optimization
- Maintain CRM database and lead generation systems
- Collaborate with graphic designers on visual assets
Qualifications
- Associate's degree in Marketing, Communications, or related field
- 1-2 years of digital marketing experience
- Proficiency in Google Analytics, Mailchimp, and Canva
- Strong written communication and copywriting skills
- Basic graphic design capabilities (Adobe Creative Suite)
- Self-motivated with excellent time management
- Ability to work independently with minimal supervision
- Portfolio demonstrating marketing projects preferred