Job Description
Join our innovative marketing team in Lexington and enjoy the freedom of flexible scheduling! Bluegrass Marketing Solutions is seeking a creative Marketing Assistant to drive brand growth while accommodating your lifestyle. This hybrid role blends remote flexibility with collaborative in-office sessions, allowing you to excel professionally without compromising personal commitments. Perfect for students, parents, or professionals seeking work-life balance.
You'll craft compelling campaigns, analyze market trends, and support our digital transformation initiatives. We offer competitive compensation, professional development stipends, and a vibrant work culture that values innovation and flexibility. If you're passionate about marketing and need adaptable hours, this is your opportunity to thrive in Lexington's growing business landscape.
Responsibilities
- Develop and execute multi-channel marketing campaigns across social media, email, and digital platforms
- Conduct market research and competitor analysis to identify growth opportunities
- Create engaging content including blog posts, graphics, and video scripts
- Manage social media calendars and community engagement strategies
- Analyze campaign performance metrics using Google Analytics and marketing automation tools
- Coordinate with design teams to produce promotional materials
- Assist in SEO optimization and content marketing initiatives
- Maintain accurate marketing databases and performance tracking reports
Qualifications
- Associate's degree in Marketing, Communications, or related field (or equivalent experience)
- 1+ years of hands-on marketing experience with portfolio showcasing campaign results
- Proficiency in Google Analytics, Mailchimp, and social media management tools
- Exceptional written and verbal communication skills
- Strong organizational abilities with experience managing multiple projects
- Basic graphic design skills (Canva, Adobe Creative Suite preferred)
- Self-motivated with ability to work independently in flexible environments
- Knowledge of SEO best practices and content marketing principles