Job Description
Join our innovative marketing team in Lexington, KY and unlock your potential with a flexible schedule! Bluegrass Marketing Group is seeking a dynamic Marketing Assistant to drive our digital presence while enjoying work-life balance. This hybrid role combines remote flexibility with collaborative in-office sessions, allowing you to thrive professionally without sacrificing personal commitments. You'll work alongside industry experts to craft compelling campaigns that resonate with local audiences while developing skills in cutting-edge marketing technologies. If you're passionate about creativity, data-driven strategies, and want control over your schedule, this is your opportunity to accelerate your marketing career in Kentucky's vibrant business hub.
Responsibilities
- Develop and execute social media content across platforms (Instagram, Facebook, LinkedIn)
- Analyze campaign performance metrics and optimize strategies using Google Analytics
- Create engaging email marketing campaigns using Mailchimp and HubSpot
- Assist in local SEO initiatives and Google Business Profile management
- Produce marketing collateral including blog posts, infographics, and promotional videos
- Coordinate with vendors for event marketing and promotional material production
- Monitor industry trends and competitor activities to inform marketing strategies
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 1-2 years of digital marketing experience with portfolio samples
- Proficiency in Canva, Adobe Creative Suite, and social media scheduling tools
- Strong analytical skills with ability to interpret data and ROI metrics
- Exceptional written communication and attention to detail
- Self-motivated with ability to manage remote work independently
- Valid driver's license for occasional local event attendance