Job Description
Join Bayou Digital Solutions, a cutting-edge marketing agency in the heart of New Orleans' vibrant French Quarter! We're seeking a creative Marketing Assistant to support our dynamic team with flexible scheduling options. This role offers the perfect blend of remote and in-office work, allowing you to thrive while maintaining work-life balance. Collaborate with industry experts to craft compelling campaigns for diverse clients across hospitality, tourism, and tech sectors. If you're passionate about innovative marketing strategies and value autonomy in your work, this is your opportunity to make an impact in the Big Easy.
Responsibilities
- Execute multi-channel digital marketing campaigns across social media, email, and content platforms
- Analyze campaign performance metrics and generate actionable insights reports
- Assist in developing engaging content including blog posts, graphics, and video scripts
- Manage client communications and maintain CRM database with up-to-date information
- Coordinate with designers and developers to ensure brand consistency across all materials
- Conduct market research and competitor analysis to identify emerging trends
- Support SEO initiatives through keyword research and optimization tasks
Qualifications
- Associate's degree in Marketing, Communications, or related field (or equivalent experience)
- 1-2 years of hands-on marketing experience with digital campaign execution
- Proficiency in Google Analytics, Facebook Business Manager, and email marketing tools
- Exceptional written and verbal communication skills with attention to detail
- Strong organizational abilities with experience managing multiple projects simultaneously
- Basic graphic design skills using Canva or Adobe Creative Suite
- Self-motivated with ability to work independently with minimal supervision
- Local New Orleans knowledge preferred for tourism/hospitality clients