Job Description
Are you looking for a role where your creativity drives real business results?
Precision Equipment Co. is seeking a highly motivated Marketing Assistant to join our growing team in Louisville, KY. We are a leading provider of heavy-duty industrial equipment, and we are looking for a strategic thinker to help amplify our brand presence.
Why Choose Precision Equipment Co.?
We believe in empowering our employees. As part of our team, you will be provided with the latest marketing equipment and tools necessary to execute top-tier campaigns. We offer a collaborative culture, competitive benefits, and a clear path for career advancement.
In this role, you will work closely with our sales and operations teams to ensure our messaging resonates with clients across the region.
Responsibilities
- Social Media Management: Develop and curate engaging content for LinkedIn, Instagram, and Facebook to drive brand awareness and lead generation.
- Content Strategy: Write compelling copy for blog posts, whitepapers, and email newsletters that highlight our equipment capabilities.
- SEO & Analytics: Monitor website traffic and keyword performance to optimize content for search engines and improve organic visibility.
- Event Coordination: Assist in organizing and promoting industry trade shows and local networking events in Kentucky and surrounding areas.
- Market Research: Analyze competitor activity and industry trends to identify new opportunities for growth.
- Graphic Support: Collaborate with the design team to create visual assets, including brochures and digital ads.
Qualifications
- Education: Bachelor’s degree in Marketing, Communications, or a related field preferred.
- Experience: 1-3 years of experience in a marketing or administrative role.
- Technical Skills: Proficiency in social media platforms and marketing software (e.g., HubSpot, Mailchimp, Google Analytics).
- Writing: Strong command of grammar and editing skills with the ability to adapt tone for different audiences.
- Communication: Excellent verbal and written communication skills with a professional demeanor.
- Organization: Ability to manage multiple projects and meet deadlines in a fast-paced environment.