Job Description
Join our dynamic marketing team in Madison, WI as a Marketing Assistant where we provide all necessary equipment to excel in your role! Madison Marketing Innovations is seeking a creative professional to drive our digital presence and campaign execution. We offer a modern, tech-forward environment with top-tier hardware and software tools to support your success. This is an exceptional opportunity to grow your career in a supportive, innovative setting while contributing to impactful marketing initiatives.
Responsibilities
- Execute digital marketing campaigns across social media, email, and web platforms
- Create engaging content using provided equipment (cameras, editing software, design tools)
- Analyze campaign performance data and generate actionable insights
- Coordinate with graphic designers and content creators for cohesive brand messaging
- Manage CRM systems and track lead generation metrics
- Assist in market research and competitor analysis
- Organize and maintain digital asset library using provided storage solutions
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of digital marketing experience
- Proficiency with Adobe Creative Suite and marketing analytics tools
- Strong written communication and storytelling abilities
- Experience with social media management platforms
- Detail-oriented with project management skills
- Ability to adapt to new technologies (equipment training provided)
- Portfolio demonstrating creative marketing projects