Job Description
Join our dynamic team at Bluegrass Marketing Innovations as a Marketing Assistant! We're seeking a creative professional to support our digital marketing initiatives in Lexington's vibrant business landscape. Enjoy a fully equipped modern workspace with premium tools including Adobe Creative Suite, Google Analytics Pro, and industry-standard hardware. This hybrid role offers competitive compensation, comprehensive benefits, and opportunities for professional growth in a collaborative environment.
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Create engaging content using provided Adobe Creative Suite tools
- Analyze campaign performance using Google Analytics and optimize strategies
- Manage brand assets and maintain digital content calendars
- Assist with SEO/SEM initiatives using provided Moz and SEMrush subscriptions
- Collaborate with design team using provided Wacom tablets and monitors
- Track KPIs and generate performance reports using provided analytics tools
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-3 years of marketing experience with digital campaign execution
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Experience with Google Analytics and social media advertising platforms
- Strong written communication and project management skills
- Ability to analyze data and derive actionable insights
- Proficiency with Microsoft Office and CRM systems
- Portfolio demonstrating creative marketing materials