Job Description
We are seeking a passionate and detail-oriented Marketing Assistant to join our creative team in the heart of Madison, WI. In this Direct Hire role, you will play a pivotal role in executing our marketing strategies, amplifying our brand voice, and driving engagement across multiple channels.
As a Marketing Assistant, you will work closely with our marketing directors to manage campaigns, analyze performance data, and create compelling content that resonates with our audience. If you are ready to launch your career with a dynamic organization that values innovation and growth, we want to hear from you.
Responsibilities
- Content Management: Assist in the creation and editing of high-quality content for blogs, social media, newsletters, and website updates.
- Social Media Support: Manage daily posting schedules, monitor engagement metrics, and engage with our community across platforms like LinkedIn, Instagram, and Facebook.
- SEO & Analytics: Conduct keyword research and assist with on-page SEO optimization. Monitor website traffic using Google Analytics to provide insights for campaign improvements.
- Email Marketing: Support the development and distribution of email marketing campaigns, including list segmentation and A/B testing.
- Event Coordination: Assist in the planning and execution of virtual and in-person marketing events and trade shows.
- Market Research: Gather and analyze industry trends and competitor data to help shape our strategic direction.
Qualifications
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field preferred (or equivalent experience).
- Experience: 1-2 years of experience in marketing, social media management, or a related administrative role.
- Technical Skills: Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and familiarity with CRM tools (e.g., HubSpot, Salesforce) is a plus.
- Writing Skills: Strong command of the English language with excellent grammar, spelling, and proofreading abilities.
- Organization: Ability to prioritize tasks, manage multiple projects simultaneously, and meet strict deadlines.
- Communication: Exceptional interpersonal skills with the ability to collaborate effectively across all departments.