Job Description
Madison Digital Partners is seeking a detail-oriented and creative Marketing Assistant to support our growing marketing department. This is a Direct Hire position offering a competitive salary and the opportunity to work in the heart of Wisconsin's tech and business hub. You will play a crucial role in executing our digital strategies and ensuring our brand voice resonates with our audience.
In this role, you will collaborate closely with the marketing team to manage social media channels, assist in content creation, and analyze campaign performance. We are looking for a proactive individual who is eager to learn and contribute to the success of our organization.
Responsibilities
- Content Management: Assist in the creation and editing of blog posts, social media captions, and email newsletters to drive engagement.
- Social Media Support: Monitor social media platforms, respond to comments, and schedule posts using tools like Buffer or Hootsuite.
- Market Research: Conduct research on industry trends and competitor activities to identify growth opportunities.
- Event Coordination: Help organize and promote company events, webinars, and trade shows in the Madison area.
- Data Analysis: Track marketing metrics and prepare weekly reports to assess campaign effectiveness.
- Administrative Support: Manage marketing calendars, update contact databases, and assist with general office tasks.
Qualifications
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
- Experience: 1-2 years of experience in a marketing or administrative role is a plus, but entry-level candidates are encouraged to apply.
- Skills: Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and familiarity with basic graphic design tools (Canva, Adobe Creative Suite) is required.
- SEO Knowledge: Basic understanding of SEO principles and keyword research is highly desirable.
- Communication: Excellent written and verbal communication skills with a keen eye for detail.
- Organization: Strong organizational skills with the ability to multitask and prioritize tasks effectively.