Job Description
Are you a creative professional with a passion for digital storytelling? Apex Digital Strategies is seeking a dynamic Marketing Assistant to join our innovative team in Baton Rouge, LA.
We pride ourselves on a remote-friendly work culture, offering you the flexibility to collaborate with our headquarters while enjoying the vibrant community of Louisiana's capital. In this pivotal role, you will play a key part in amplifying our brand voice and driving engagement across all digital channels.
Why Apply?
- Competitive salary and comprehensive benefits package.
- Hybrid work model supporting remote flexibility.
- Access to cutting-edge marketing tools and continuous professional development.
The Role:
We are looking for an organized, detail-oriented individual to support our marketing initiatives. You will work closely with the marketing team to execute campaigns, manage content calendars, and analyze performance data to optimize our reach.
Responsibilities
- Assist in the planning, execution, and measurement of digital marketing campaigns, including social media, email, and content marketing.
- Manage and grow our social media presence across platforms like LinkedIn, Facebook, and Instagram by creating engaging posts and responding to inquiries.
- Support the SEO strategy by conducting keyword research and optimizing web content to improve search engine rankings.
- Coordinate email marketing efforts, from drafting newsletters and newsletters to tracking open rates and engagement metrics.
- Assist with market research to identify industry trends, competitor activities, and audience insights.
- Maintain and update the company CRM and marketing databases to ensure accurate data management.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 1-2 years of experience in marketing, digital media, or a similar role.
- Familiarity with social media management tools (e.g., Hootsuite, Buffer) and CMS platforms (e.g., WordPress).
- Basic understanding of SEO principles and proficiency in Google Analytics.
- Strong written and verbal communication skills with a keen eye for detail.
- Ability to work independently in a remote setting and collaborate effectively across time zones.