Job Description
Join our dynamic marketing team at Innovate Marketing Solutions as a Marketing Assistant! We're seeking a creative and detail-oriented professional to drive our digital marketing initiatives in Plano, TX. This role offers growth opportunities, competitive benefits, and a collaborative environment where your ideas make an impact. Help us elevate our brand presence and connect with audiences through innovative marketing strategies.
Responsibilities
- Execute digital marketing campaigns across social media, email, and SEO channels
- Create engaging content including blog posts, graphics, and video scripts
- Analyze campaign performance data using Google Analytics and adjust strategies
- Assist with market research and competitor analysis
- Manage social media calendars and community engagement
- Support event planning and promotional material development
- Collaborate with cross-functional teams on integrated marketing initiatives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of hands-on marketing experience
- Proficiency in Google Analytics, SEMrush, and social media platforms
- Strong written communication and copywriting skills
- Experience with Canva, Adobe Creative Suite, or similar design tools
- Ability to manage multiple projects with strict deadlines
- Basic understanding of SEO/SEM principles
- Proven track record of campaign optimization