Job Description
About Us: NorthStar Equipment Solutions is Anchorage’s premier provider of industrial and outdoor equipment. We pride ourselves on delivering quality gear and exceptional service to our local community. As we expand our market presence, we are looking for a talented Marketing Assistant to join our team and help drive our brand forward.
The Role:
We are seeking a creative and analytical Marketing Assistant to support our marketing department. In this role, you will help manage our digital presence, create engaging content, and assist in the execution of marketing campaigns. We value innovation and are committed to providing our team with the best tools available, including equipment provided for trade shows and promotional events.
Why Join Us?
- Competitive salary and benefits package.
- Work in a dynamic, fast-paced environment.
- Professional development opportunities.
- Access to state-of-the-art equipment for field marketing.
Responsibilities:
- Assist in the development and execution of digital marketing campaigns, including social media and email marketing.
- Manage and grow our presence on social media platforms (LinkedIn, Instagram, Facebook).
- Create engaging blog posts, product descriptions, and marketing copy that align with our brand voice.
- Analyze marketing metrics and provide reports on campaign performance to improve ROI.
- Coordinate with the sales team to ensure marketing materials support business goals.
- Organize and participate in local trade shows and events, utilizing provided equipment.
Qualifications:
- Minimum of 1-2 years of experience in marketing, social media, or a related field.
- Bachelor’s degree in Marketing, Communications, or a related discipline preferred.
- Strong understanding of SEO/SEM principles and digital analytics tools (e.g., Google Analytics).
- Proficiency in Microsoft Office Suite and graphic design tools (e.g., Canva, Adobe Photoshop).
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a team environment.
Responsibilities
- Assist in the development and execution of digital marketing campaigns, including social media and email marketing.
- Manage and grow our presence on social media platforms (LinkedIn, Instagram, Facebook).
- Create engaging blog posts, product descriptions, and marketing copy that align with our brand voice.
- Analyze marketing metrics and provide reports on campaign performance to improve ROI.
- Coordinate with the sales team to ensure marketing materials support business goals.
- Organize and participate in local trade shows and events, utilizing provided equipment.
Qualifications
- Minimum of 1-2 years of experience in marketing, social media, or a related field.
- Bachelor’s degree in Marketing, Communications, or a related discipline preferred.
- Strong understanding of SEO/SEM principles and digital analytics tools (e.g., Google Analytics).
- Proficiency in Microsoft Office Suite and graphic design tools (e.g., Canva, Adobe Photoshop).
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a team environment.