Job Description
Join our award-winning marketing team at Bluegrass Marketing Group, where creativity meets strategy in the heart of Louisville! We're seeking a dynamic Marketing Assistant to support our client campaigns across digital and traditional channels. This full-time role offers growth opportunities in a collaborative environment with competitive benefits and performance bonuses. If you're passionate about driving brand growth and have a knack for innovative marketing solutions, we want to hear from you!
Responsibilities
- Execute multi-channel marketing campaigns including email, social media, and content marketing
- Manage digital ad campaigns across Google Ads and social platforms
- Track and analyze campaign performance using Google Analytics and HubSpot
- Create compelling marketing collateral including brochures, presentations, and digital assets
- Coordinate with design and sales teams to ensure brand consistency
- Assist in market research and competitor analysis
- Support event planning and execution for client activations
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-3 years of marketing experience with digital campaign management
- Proficiency in marketing tools (Google Ads, HubSpot, Canva)
- Strong analytical skills with data interpretation experience
- Exceptional written and verbal communication abilities
- Detail-oriented with project management capabilities
- Knowledge of SEO/SEM best practices
- Ability to thrive in a fast-paced, deadline-driven environment