Job Description
Join our dynamic marketing team at Innovate Marketing Solutions in Newark, NJ! We're seeking a creative and detail-oriented Marketing Assistant to support our brand growth initiatives. This full-time role offers competitive compensation, professional development opportunities, and a collaborative work environment in Newark's thriving business district. Help us execute cutting-edge campaigns while building your marketing expertise in a supportive setting.
Responsibilities
- Manage and update content across digital platforms including social media, email campaigns, and company website
- Assist in developing marketing materials such as brochures, presentations, and promotional content
- Conduct market research and analyze campaign performance metrics
- Coordinate with vendors and internal teams for campaign execution and event support
- Maintain marketing databases and CRM systems with accurate customer information
- Support SEO optimization efforts and track keyword performance
- Assist in budget tracking and expense reporting for marketing activities
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 1-3 years of marketing or administrative support experience
- Proficiency in marketing tools (Google Analytics, Mailchimp, Adobe Creative Suite)
- Strong written and verbal communication skills
- Ability to manage multiple projects with attention to detail
- Basic understanding of SEO principles and social media marketing
- Proven organizational skills with experience in CRM systems
- Portfolio demonstrating creative work or campaign contributions preferred