Job Description
Join our award-winning marketing team at Innovate Marketing Solutions, a dynamic digital-first agency transforming brands across the Triangle. We're seeking a creative Marketing Assistant to drive impactful campaigns for our B2B tech clients. This full-time role offers competitive benefits, flexible work options, and clear growth paths into strategy and management positions. Collaborate with industry veterans while gaining hands-on experience in data-driven marketing, content creation, and brand storytelling.
Responsibilities
- Execute multi-channel marketing campaigns including email, social media, and paid advertising
- Create compelling content (blogs, case studies, social posts) aligned with client brand voices
- Analyze campaign performance metrics using Google Analytics and HubSpot
- Manage CRM data and nurture lead generation pipelines
- Coordinate with design team for visual asset development
- Conduct market research and competitor analysis
- Assist in developing quarterly marketing strategies
- Support event planning and execution for client activations
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years marketing experience (internships accepted)
- Proficiency in HubSpot, Google Ads, and social media platforms
- Strong writing/editing skills with portfolio samples
- Basic HTML/CSS knowledge for landing page updates
- Data analysis experience with Excel or Google Sheets
- Ability to manage multiple projects with strict deadlines
- Creative problem-solving approach with attention to detail