Job Description
Join our dynamic marketing team at Innovate Marketing Solutions and drive impactful campaigns that connect brands with audiences in the vibrant Greensboro market. We're seeking a creative Marketing Assistant to support our full-service digital marketing initiatives. This direct hire role offers growth opportunities, competitive benefits, and a collaborative environment where your ideas thrive. If you're passionate about marketing analytics, content creation, and brand storytelling, we want to hear from you!
Responsibilities
- Execute multi-channel marketing campaigns including email, social media, and digital advertising
- Conduct market research and competitor analysis to identify growth opportunities
- Create engaging content for blogs, social platforms, and email newsletters
- Manage CRM data and generate performance reports for stakeholders
- Coordinate with design teams to produce marketing collateral and assets
- Assist in planning and executing local marketing events and promotions
- Monitor campaign performance metrics and optimize strategies accordingly
Qualifications
- Associate's degree in Marketing, Communications, or related field (Bachelor's preferred)
- 1-2 years of hands-on marketing experience in a professional setting
- Proficiency in Google Analytics, HubSpot, or similar marketing automation tools
- Strong writing and editing skills with portfolio samples required
- Expertise in social media platforms (Facebook, Instagram, LinkedIn, TikTok)
- Basic graphic design skills (Canva, Adobe Creative Suite)
- Ability to analyze data and present actionable insights
- Excellent organizational skills and attention to detail