Job Description
Join our dynamic marketing team at Innovate Marketing Solutions and drive brand growth in Fort Wayne's thriving business landscape! We're seeking a creative Marketing Assistant to support our digital campaigns, social media presence, and customer engagement initiatives. This full-time role offers competitive compensation, professional development opportunities, and a collaborative environment where your ideas make an impact.
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Create compelling content including blog posts, graphics, and video assets using Adobe Creative Suite
- Analyze campaign performance metrics using Google Analytics and HubSpot
- Assist with SEO optimization and keyword research to boost organic visibility
- Coordinate with sales team to develop targeted promotional materials
- Manage vendor relationships for printing and promotional products
- Support event planning and community outreach initiatives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of hands-on marketing experience with digital campaigns
- Proficiency in Google Analytics, HubSpot, and social media management tools
- Strong graphic design skills using Adobe Creative Suite
- Excellent written communication and copywriting abilities
- Data-driven mindset with ability to interpret performance metrics
- Ability to manage multiple projects in a fast-paced environment