Job Description
Join our dynamic marketing team in Lubbock and drive brand growth through innovative campaigns! As a Marketing Assistant, you'll collaborate with industry experts to execute digital strategies, analyze market trends, and elevate our client's online presence. We offer a collaborative environment with cutting-edge tools and opportunities for professional development.
Responsibilities
- Develop and implement social media content calendars across platforms
- Analyze campaign performance metrics using Google Analytics and HubSpot
- Coordinate email marketing campaigns and newsletter distribution
- Create compelling ad copy and visual assets for digital platforms
- Assist in SEO optimization and keyword research
- Track competitor activities and market trends
- Support event planning and promotional material production
- Manage CRM data and lead generation workflows
Qualifications
- Associate's degree in Marketing, Communications, or related field
- 1-2 years of digital marketing experience
- Proficiency in Google Analytics, social media platforms, and Canva
- Strong written communication and copywriting skills
- Experience with email marketing tools (Mailchimp/Constant Contact)
- Basic graphic design and video editing capabilities
- Ability to manage multiple projects with deadlines
- Knowledge of SEO best practices and content marketing