Job Description
Join our award-winning marketing team at Innovate Marketing Group, a fast-growing digital agency in Newark's vibrant downtown. We're seeking a creative and detail-oriented Marketing Assistant to support our client campaigns and drive measurable results. This hybrid role offers growth opportunities, competitive benefits, and a collaborative environment where your ideas will make an impact. If you're passionate about marketing innovation and eager to develop your career in a dynamic setting, apply today!
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Analyze campaign performance metrics and prepare weekly performance reports
- Assist in content creation including blog posts, social media graphics, and email newsletters
- Manage CRM database and maintain accurate customer segmentation
- Coordinate with design team for creative asset development
- Monitor industry trends and competitor activities
- Support event planning and execution for client activations
- Assist with budget tracking and expense reporting
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-2 years of marketing experience (internships acceptable)
- Proficiency in Google Analytics, Facebook Ads Manager, and Mailchimp
- Strong written and verbal communication skills
- Proficiency in Adobe Creative Suite or Canva
- Ability to manage multiple projects with competing deadlines
- Basic understanding of SEO principles
- Portfolio demonstrating campaign examples (preferred)