Job Description
Join our award-winning marketing team at Innovate Marketing Solutions and become the driving force behind our client success stories in El Paso! We're seeking a creative and data-driven Marketing Assistant to execute impactful campaigns that elevate brands and drive measurable growth. In this dynamic role, you'll collaborate with cross-functional teams to develop innovative strategies, analyze market trends, and optimize digital marketing channels. If you're passionate about transforming ideas into compelling brand narratives and thrive in a fast-paced environment, this is your opportunity to make a significant impact in the vibrant El Paso market.
Responsibilities
- Develop and implement comprehensive digital marketing campaigns across social media, email, and SEO channels
- Create engaging content including blog posts, videos, and graphics aligned with brand guidelines
- Analyze campaign performance metrics using tools like Google Analytics and HubSpot
- Manage social media calendars and community engagement across platforms
- Conduct market research to identify emerging trends and competitive insights
- Coordinate with design team to produce high-quality marketing assets
- Assist in budget management and ROI reporting for marketing initiatives
- Support event planning and execution for local marketing activations
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 1-3 years of experience in digital marketing or marketing coordination
- Proficiency in Google Analytics, social media management tools, and email marketing platforms
- Strong written and verbal communication skills with attention to detail
- Experience with graphic design software (Adobe Creative Suite preferred)
- Ability to analyze data and translate insights into actionable strategies
- Proven ability to manage multiple projects with competing deadlines
- Knowledge of SEO/SEM best practices and content marketing principles