Job Description
Join our dynamic marketing team at Innovate Marketing Solutions, a leader in digital growth strategies. We're seeking a detail-oriented Marketing Assistant to drive impactful campaigns and elevate our brand presence in Lincoln's thriving business landscape. This is a direct hire opportunity offering competitive benefits, professional development, and a collaborative environment where your creativity will shine.
Responsibilities
- Execute multi-channel marketing campaigns across social media, email, and digital platforms
- Manage content calendars and create engaging copy for blogs, ads, and social posts
- Analyze campaign performance metrics using Google Analytics and marketing automation tools
- Coordinate trade shows, events, and promotional activities
- Assist in developing marketing collateral (brochures, presentations, infographics)
- Monitor industry trends and competitor activities
- Collaborate with sales team to align marketing initiatives with business goals
- Maintain CRM database and track lead generation metrics
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of hands-on marketing experience
- Proficiency in Google Analytics, Mailchimp, and social media management tools
- Strong written and verbal communication skills
- Expertise in Adobe Creative Suite (Photoshop, InDesign)
- Data-driven mindset with ability to translate insights into action
- Ability to manage multiple projects with strict deadlines
- Portfolio demonstrating successful marketing campaigns