Job Description
Join BayTech Innovations, a cutting-edge marketing firm in Oakland's thriving tech corridor, as we revolutionize digital brand storytelling. We're seeking a dynamic Marketing Assistant to fuel our growth and amplify client impact in a collaborative, fast-paced environment. You'll be instrumental in executing multi-channel campaigns while gaining hands-on experience with industry-leading tools. If you're passionate about data-driven creativity and want to accelerate your marketing career, apply today!
Responsibilities
- Execute social media strategies across platforms (LinkedIn, Instagram, Twitter) with engaging content calendars
- Assist in email campaign development using Mailchimp, managing segmentation and A/B testing
- Track and analyze marketing KPIs using Google Analytics and HubSpot, generating monthly performance reports
- Coordinate logistics for virtual and in-person marketing events and webinars
- Support content creation through blog writing, infographic design, and video editing basics
- Manage CRM data hygiene and lead nurturing workflows in Salesforce
- Collaborate with graphic designers to produce digital assets for campaigns
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 1-2 years of marketing internship or assistant experience
- Proficiency in Google Analytics, Mailchimp, and social media management tools
- Strong written communication skills with portfolio showcasing content samples
- Basic graphic design skills (Canva, Adobe Creative Suite)
- Data-driven mindset with ability to interpret campaign metrics
- Ability to thrive in fast-paced environments with competing priorities
- Portfolio demonstrating campaign execution or content creation