Job Description
Join our dynamic marketing team in Baton Rouge as a Marketing Assistant and drive impactful campaigns that elevate our brand! We're seeking a creative and detail-oriented professional to support our digital marketing initiatives, content creation, and social media presence. This direct-hire role offers competitive compensation, comprehensive benefits, and opportunities for professional growth in a collaborative environment.
At Innovate Marketing Group, we value innovation, teamwork, and data-driven strategies. As a Marketing Assistant, you'll play a pivotal role in executing marketing plans that resonate with our target audience and contribute to business growth. If you're passionate about marketing and eager to develop your skills in a supportive setting, we encourage you to apply today!
Responsibilities
- Assist in developing and implementing multi-channel marketing campaigns across digital and traditional platforms
- Create engaging content for social media, blogs, email newsletters, and promotional materials
- Manage and optimize social media channels to increase brand awareness and engagement
- Conduct market research and competitor analysis to identify trends and opportunities
- Track and report campaign performance metrics using analytics tools
- Coordinate with design and sales teams to ensure cohesive brand messaging
- Assist in organizing marketing events and community outreach initiatives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 1-2 years of experience in marketing, social media, or content creation
- Proficiency in marketing tools (e.g., Google Analytics, Mailchimp, Canva)
- Strong written and verbal communication skills
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Creative mindset with attention to detail and problem-solving abilities
- Knowledge of SEO/SEM best practices
- Portfolio demonstrating marketing campaign examples or content creation