Job Description
Join Memphis Innovations Group as our next Marketing Assistant and become the driving force behind our brand's growth in the heart of the South! We're seeking a creative and analytical professional to execute cutting-edge marketing campaigns that resonate with our diverse audience. This role offers unparalleled opportunities to develop your skills in digital marketing, content creation, and data-driven strategy while working alongside industry leaders in Memphis' thriving business ecosystem. If you're passionate about transforming ideas into impactful marketing solutions and ready to accelerate your career in one of America's most vibrant cities, apply today!
Responsibilities
- Develop and execute multi-channel marketing campaigns across social media, email, and digital platforms
- Create compelling content including blog posts, videos, and graphics to engage target audiences
- Analyze campaign performance metrics using Google Analytics and marketing automation tools
- Coordinate with sales team to generate qualified leads through targeted marketing initiatives
- Manage brand presence across digital channels while maintaining consistent brand voice
- Assist in market research and competitor analysis to identify growth opportunities
- Collaborate with cross-functional teams to align marketing strategies with business objectives
- Monitor industry trends and emerging technologies to keep marketing efforts innovative
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 2+ years of experience in digital marketing or marketing coordination
- Proficiency in Google Analytics, HubSpot, or similar marketing automation platforms
- Exceptional written and verbal communication skills with attention to detail
- Strong graphic design abilities using Adobe Creative Suite or Canva
- Experience managing social media channels and creating engaging content
- Ability to interpret data and derive actionable insights from marketing metrics
- Proven project management skills with ability to meet tight deadlines